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Start-up Eleven wants to fill retail space – The Australian

By Lara Sinclair

THREE senior staffers from retail agency Ideaworks set up shop on their own last week, forming a new full-service retail business called Eleven Communications.

The trio — former executive creative director Jonathan McCauley, former operations director John McLachlan and former head of art Ryan Fallowfield — aim to fill a gap in the market between high-end brand agencies and small, tactical marketing agencies.