Banana ads to put skids under unhealthy snacks – The Australian

by Lara Sinclair

THE $720 million Australian banana industry will launch an advertising campaign promoting bananas as the healthy packaged snackfood, taking the anti-obesity fight to confectionery and processed snackfood manufacturers.

A $3m television campaign — the industry’s biggest ever — will be launched next month presenting the banana as “nature’s energy snack”.