Elevencom has launched the first major campaign for its new client Ray’s Outdoors.
Elevencom was appointed to the Ray’s Outdoors account over Christmas. The national chain of camping and outdoor stores is a key brand of Super Retail Group, one of Australasia’s Top 10 corporate retailers.
The new television campaign aims to position Ray’s Outdoors as the leading outdoors store for Australian families.
The campaign features families enjoying themselves in the outdoors using oversized cut-outs from a Ray’s Outdoors catalogue to symbolically demonstrate the great range and prices available at Ray’s.
This visual idea also reinforces a new tagline for the brand – “Make the outdoors yours.”