Qukes® Baby Cucumbers, one of Australia’s fastest growing fresh produce brands, is set for an even bigger growth spurt with the launch of a new TV and online campaign.
The campaign is the first work to be produced by creative agency, Elevencom, after they won the business in a competitive pitch in December last year.
A series of quick and quirky commercials aims to embed the Qukes® brand name in people’s minds by playing on the letter ‘Q’ to explain the unique benefits of this irresistible vegetable. The Qukes® brand is owned by one of Australia’s most innovative fresh produce marketers, Perfection Fresh.
“It’s a fun product with a fun brand name, so we wanted to really capitalise on that to take ownership of the category” said Lee Carnemolla, Group Marketing Manager, Perfection Fresh.
“Qukes® are the quintessential kid friendly vegie, but they’re also perfect anyone looking for a deliciously healthy snack, and we think Elevencom’s creative captures that perfectly,” she said.