Australian Bananas has launched the latest instalment of its ‘make your body sing’ campaign which will take the long-running series into its 24th year.
Created by Elevencom in partnership with the Australian horticulture industry body, Hort Innovation, the latest work features a fresh version of the classic ‘Ba-na-na-na’ music track along with a new positioning line: ‘Peel Good. Feel Good.’
The campaign, which will run for the next three years, aims to position bananas as a fresh and natural alternative to the fast-growing category of processed energy bars and protein balls.
“Having a banana in the morning gives you the kind of feel-good energy that helps you cope with whatever life throws at you,” said Jono McCauley, Creative Strategy Director at Elevencom.
“It’s all about staying on top of your day, before your day gets on top of you,” McCauley said.
This is the fourth major instalment of the campaign produced by Elevencom which has had creative responsibility for the brand since 2009. The original campaign first aired in 1994.
“When you are responsible for an iconic campaign like this, you always want to keep it fresh and keep making it better. We think ‘Peel Good. Feel Good’ is a great next step,” McCauley said.
The new creative launched on television in August 2018 and is supported by a major national outdoor and digital campaign.
Qukes® Baby Cucumbers, one of Australia’s fastest growing fresh produce brands, is set for an even bigger growth spurt with the launch of a new TV and online campaign.
The campaign is the first work to be produced by creative agency, Elevencom, after they won the business in a competitive pitch in December last year.
A series of quick and quirky commercials aims to embed the Qukes® brand name in people’s minds by playing on the letter ‘Q’ to explain the unique benefits of this irresistible vegetable. The Qukes® brand is owned by one of Australia’s most innovative fresh produce marketers, Perfection Fresh.
“It’s a fun product with a fun brand name, so we wanted to really capitalise on that to take ownership of the category” said Lee Carnemolla, Group Marketing Manager, Perfection Fresh.
“Qukes® are the quintessential kid friendly vegie, but they’re also perfect anyone looking for a deliciously healthy snack, and we think Elevencom’s creative captures that perfectly,” she said.
We were very proud to be part of the world launch of Pizza Mogul this week. This new concept in social retail allows people to create a pizza for the Domino’s online menu, share it with their network and then earn dough every time someone buys it. The concept has been getting lots of press, including lead creative story in US Advertising Age a couple of days ago. Elevencom has been working with Domino’s since late 2013 to bring the concept to life and is responsible for the brand name, brand identity and creative platform. Check it out at www.pizzamogul.com.au
Elevencom has launched the first major campaign for its new client Ray’s Outdoors.
Elevencom was appointed to the Ray’s Outdoors account over Christmas. The national chain of camping and outdoor stores is a key brand of Super Retail Group, one of Australasia’s Top 10 corporate retailers.
The new television campaign aims to position Ray’s Outdoors as the leading outdoors store for Australian families.
The campaign features families enjoying themselves in the outdoors using oversized cut-outs from a Ray’s Outdoors catalogue to symbolically demonstrate the great range and prices available at Ray’s.
This visual idea also reinforces a new tagline for the brand – “Make the outdoors yours.”
Some of our friends may have read about the big Domino’s launch we were involved with recently. While the press coverage was mixed, we thought you might be interested to see that the sales result definitely wasn’t. In fact, it was a one of their most successful launches.
Parents have given the thumbs up to Australian Bananas’ new advertising campaign, voting it the winner of the prestigious Parents’ Choice Award for promoting healthy eating to children. Australian Bananas “No No Na Na” campaign which was created by Elevencom was today announced the winner of the award as part of the annual Fame & Shame Awards held by The Parents’ Jury to recognise the best and
worst in food advertising.
Australian Bananas Marketing Manager David Weisz said the banana industry was enormously proud to be recognised for promoting healthy food choices to children.
Australia’s largest pizza delivery company, Domino’s Pizza Enterprises Limited (“Domino’s”) today announced it has appointed creative agency, Elevencom, to assist the Company’s advertising strategy across Australia and New Zealand.
Elevencom will commence work immediately and will provide creative strategy and campaign development.
Domino’s CEO Don Meij said he is excited to welcome Elevencom to the Domino’s team and is looking forward to a long-term, successful partnership.
“I am delighted to welcome the Elevencom team to the Domino’s family and look forward to seeing the team take us to a whole new level in the future,” Don said.