Domino’s

Description

Elevencom was appointed to manage the advertising account of Australia’s largest pizza delivery company, Domino’s Pizza in 2012. After just 12 months working on the account Elevencom was named Domino’s Business Partner of the Year. Elevencom is responsible for creative strategy across Domino’s Australia and New Zealand. Eleven com first created a new positioning for the brand, People Powered Pizza, which reflects the driving force of the business. Domino’s is famous for its great value pizzas, but our most recent campaign focused on their fresh ingredients and unbeatable toppings using mouth-watering food photography. And who better to tell the Domino’s quality story than CEO, Don Meij.