Elevencom has launched a major new creative campaign for the Australian Egg Corporation Limited (AECL) which repositions eggs as “Unbeatable”. A key focus of the new campaign is to remind people of the amazing health benefits of eating eggs every day for breakfast.
To help tell the story, Elevencom has enlisted up-and-coming comedian Jimmy James Eaton. Eaton will be the new face (or “head”) of eggs in all consumer advertising.
The campaign also extends to a refreshed website, interactive pre-roll units, mobile video and social media.
Elevencom was appointed to the AECL account after a competitive pitch in early 2014.