In late 2015, after a competitive pitch, Elevencom was appointed to manage the advertising account of the Australian Mushrooms Industry. Our new campaign, the biggest in Australian Mushroom’s history, aims to encourage everyday cooks to add mushrooms to their much-loved meals and make them much healthier and much tastier. One of the key insights we developed was the fact that because mushrooms can be finely chopped and blended, kids don’t even notice they’re getting all that extra nutrition. The new TV commercial was lovingly directed by Felicity Morgan-Rhind from Exit Films with music by Peter Kaldor from Arizona. The campaign has launched nationally through television, out of home posters, digital and a new website.
Watch the TC Commercial