Domino’s takes delivery to the car park with Elevencom

Domino’s has launched a major new campaign this week to promote its new Car Park Delivery service.

The commercial, created by Elevencom, features a car that has been driven from the bottom of the ocean by two fish who need to pick up their pizza order before the cabin empties of water.

The scenario highlights that Domino’s Car Park Delivery is perfect for people who don’t want to leave their car to pick up their pizza. 

The free, zero contact, pick-up service, which is available when placing pre-paid orders online or via the mobile app, is just one of the steps Domino’s is taking to ensure pizza lovers can still enjoy a slice of their favourite treat without coming into store. 

“Car Park delivery offers further peace of mind to customers who would feel more comfortable staying inside their vehicle when picking up their pizza,” said Allan Collins, Domino’s Chief Marketing Officer ANZ.

“It gives our pick-up customers the convenience of delivery for no extra charge,” Collins said. 

Ryan Fallowfield, Creative Director at Elevencom said the campaign was one of the most complex ever created for Domino’s. 

“Two fish driving a car full of water was a beautifully simple idea on paper, but bringing it life was a massive job and the team nailed it.” Fallowfield said. 

The campaign will run in Australia and New Zealand on TV and digital channels.