Domino’s has pulled off one of the great peace missions of our time, with the reunification of footy legends Paul Gallen and Nate Myles after their infamous State of Origin biff seven years ago.
The campaign, created by Elevencom, features Gallen and Myles putting aside their differences to share a Domino’s Half ‘n’ Half pizza.
“We believe nothing brings people together like Domino’s and getting these two famous rivals together is the latest proof of that,” said Allan Collins, Domino’s Chief Marketing Officer ANZ.
Mr Collins said that now customers can split any large pizza for free, hundreds of Maroons and Blues supporters are expected to the come together in living rooms across Australia.
Jono McCauley, Creative Strategy Director at Elevencom said the campaign was part of the creative transformation of the Domino’s brand under the new tagline: Bring It In.
“The Bring It In campaign is all about demonstrating that pizza is the most sharable food on the planet and no-one delivers that experience better than Domino’s – especially at Origin time,” McCauley said.
The campaign of two commercials will run nationally in TV and digital channels.
Domino’s: Allan Collins – Chief Marketing Officer ANZ, Teneille Rudd – Brand Manager AU, Natasha Guiulfo – Assistant Brand Manager AU, Peter Walmsley – Senior Production Manager
Brand Strategy: Mark Sareff, Prophecy Consulting
Elevencom: Tim Arrowsmith – Senior Writer, Ryan Fallowfield – Creative Director, Jono McCauley – Creative Strategy Director, Daniel Crocetti – Senior Art Director, John McLachlan – Operations Director
Production: Taxi Film Production, Jonathan Nyquist – Director, Mark Bishop – Senior Producer
Post Production: Alt VFX, Celeste Fairlie, VFX Producer
Sound: Sounds Like Butter, Stevie-leigh Batiste, Sound Designer