daniel – Page 2 – Elevencom

February 16, 2018

Elevencom launches quirky new campaign for Qukes®

Qukes® Baby Cucumbers, one of Australia’s fastest growing fresh produce brands, is set for an even bigger growth spurt with the launch of a new TV and online campaign.

The campaign is the first work to be produced by creative agency, Elevencom, after they won the business in a competitive pitch in December last year.

A series of quick and quirky commercials aims to embed the Qukes® brand name in people’s minds by playing on the letter ‘Q’ to explain the unique benefits of this irresistible vegetable. The Qukes® brand is owned by one of Australia’s most innovative fresh produce marketers, Perfection Fresh.

“It’s a fun product with a fun brand name, so we wanted to really capitalise on that to take ownership of the category” said Lee Carnemolla, Group Marketing Manager, Perfection Fresh.

“Qukes® are the quintessential kid friendly vegie, but they’re also perfect anyone looking for a deliciously healthy snack, and we think Elevencom’s creative captures that perfectly,” she said.

June 2, 2016

Helping launch Domino’s newest team member

Recently, we were in the thick of the action playing a vital role in the launch of Domino’s newest team member, DRU. DRU, which stands for Domino’s Robotic Unit, just happens to be the world’s first autonomous pizza delivery vehicle, developed at Domino’s purpose-built innovation space, D-Lab using a base unit powered by technology from Australian start-up company, Marathon Robotics. Using Domino’s GPS technology, DRU can deliver piping hot food and icy cold drinks directly to people’s homes. Talk about a game-changer! Even though it’s early days for DRU, the reaction since his launch at Domino’s 2016 Rally has been nothing short of sensational with millions of dollars worth of PR generated around the world. Our ‘Making of DRU’ video even made You Tube’s top 10 most watched ads for Q1 2016 list.

May 22, 2016

It’s not just solar, it’s Solahart

We recently launched a new campaign for Australia’s original solar brand, Solahart, capitalising on the battery storage revolution that is transforming the solar energy market.

The new campaign highlights the fact that Solahart is one of the few brands offering solar hot water, solar power and battery storage. The TV commercial was stylishly directed by Ariel Martin from Film Graphics while the wonderful stills photography was provided by the inimitable Michael Kennedy. The campaign introduces a new line for the brand which reflects Solahart’s comprehensive range of high quality products and services: ‘It’s not just solar, it’s Solahart’. While the campaign is still young, the signs are encouraging with enquiries and leads already at their highest point for several years.

May 22, 2016

Elevencom launches biggest ever campaign for Australian Mushrooms

In late 2015, after a competitive pitch, Elevencom was appointed to manage the advertising account of the Australian Mushrooms Industry. Our new campaign, the biggest in Australian Mushroom’s history, aims to encourage everyday cooks to add mushrooms to their much-loved meals and make them much healthier and much tastier. One of the key insights we developed was the fact that because mushrooms can be finely chopped and blended, kids don’t even notice they’re getting all that extra nutrition. The new TV commercial was lovingly directed by Felicity Morgan-Rhind from Exit Films with music by Peter Kaldor from Arizona. The campaign has launched nationally through television, out of home posters, digital and a new website.

Watch the TC Commercial

View all the work

September 3, 2014

Elevencom makes eggs “Unbeatable”

Elevencom has launched a major new creative campaign for the Australian Egg Corporation Limited (AECL) which repositions eggs as “Unbeatable”. A key focus of the new campaign is to remind people of the amazing health benefits of eating eggs every day for breakfast.

To help tell the story, Elevencom has enlisted up-and-coming comedian Jimmy James Eaton. Eaton will be the new face (or “head”) of eggs in all consumer advertising.

The campaign also extends to a refreshed website, interactive pre-roll units, mobile video and social media.

Elevencom was appointed to the AECL account after a competitive pitch in early 2014.

July 4, 2014

Elevencom helps launch a world first: Pizza Mogul

We were very proud to be part of the world launch of Pizza Mogul this week. This new concept in social retail allows people to create a pizza for the Domino’s online menu, share it with their network and then earn dough every time someone buys it. The concept has been getting lots of press, including lead creative story in US Advertising Age a couple of days ago. Elevencom has been working with Domino’s since late 2013 to bring the concept to life and is responsible for the brand name, brand identity and creative platform. Check it out at www.pizzamogul.com.au

June 20, 2014

Elevencom launches new responsive Wall of Hands site

It’s that time of year again where we ask Australia to lend a hand to help close the Indigenous literacy gap. Elevencom has been supporting the Australian Literacy & Numeracy Foundation with our Wall of Hands campaign for the last five years now. So far we’ve raised well over $1million, but this year we need to raise another $400,000 to reach the kids of Indulkana and Mimili 400km south of Alice Springs. Check out our new responsive website (and feel free to leave a few dollars while you’re there).

February 5, 2014

Elevencom wins Australian Egg Corporation creative account

Sydney agency Elevencom has been appointed as the new creative agency for the Australian Egg Corporation Limited (AECL).

The appointment has just been finalised after a competitive pitch last year.

AECL Program Manager – Marketing, Yelli Kruger said she is expecting big things from her new agency.

“We have some significant targets in terms of further lifting awareness and consumption of eggs, and Elevencom has demonstrated they have the creative thinking to get us there,” Kruger said.

August 6, 2013

Domino’s Gives Eleven out of Ten

We got a lovely surprise from Domino’s recently. Check out their press release below.

Domino’s Gives Eleven out of Ten to Business Partner of the Year!

Independent advertising agency Elevencom has taken out the prestigious Supplier of the Year award at this year’s Domino’s Pizza Enterprises (Domino’s) annual Conference Rally on the Gold Coast.

The Business Partner of the Year Award is presented to the company that demonstrates the ability to go beyond the call of duty for the Domino’s business.

Domino’s Chief Marketing Officer Allan Collins said the partnership with Elevencom has been an extremely positive one since their appointment in August last year.

March 25, 2013

Elevencom launches first campaign for Ray’s Outdoors

Elevencom has launched the first major campaign for its new client Ray’s Outdoors.

Elevencom was appointed to the Ray’s Outdoors account over Christmas. The national chain of camping and outdoor stores is a key brand of Super Retail Group, one of Australasia’s Top 10 corporate retailers.

The new television campaign aims to position Ray’s Outdoors as the leading outdoors store for Australian families.

The campaign features families enjoying themselves in the outdoors using oversized cut-outs from a Ray’s Outdoors catalogue to symbolically demonstrate the great range and prices available at Ray’s.

This visual idea also reinforces a new tagline for the brand – “Make the outdoors yours.”

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