Elevencom has teamed up with Perfection Fresh and Wavemaker Brisbane to create a nationwide campaign that positions Calypso Mangoes as the most irresistible mango of the season. Building on Calypso’s long running campaign and distinctive brand assets, we took the brand to the streets through vibrant, creative executions, including immersive 3D out-of-home displays.
John McLachlan, Elevencom’s Director of Operations, said: “We’ve been developing creative for Calypso over many mango seasons, and it’s always a fun challenge coming up with new and engaging ways of communicating Calypso’s core proposition of irresistibility. We were thrilled to partner with the team to help create these eye-catching executions.”
Running through January 2025, the campaign keeps Calypso Mangoes top of mind reminding people that Calypso is Aussie for Summer.
Perfection Fresh Credits: Luke Gibson – Chief Marketing and Innovation Officer, Kristie Emerson – Group Marketing Manager, Imogen Speck – Brand Manager.
Elevencom Credits: Dan Crocetti – Senior Art Director, Tim Arrowsmith – Senior Writer, Jono McCauley – Director Creative Strategy, Ryan Fallowfield – Director Creative & Branding, John McLachlan – Director Operations.
Wavemaker Credits: Jane Sullivan – Managing Director, Lily Nielsen – Managing Partner, Courtney McBryde – Group Business Director, Danielle Davies – Group Strategy Director ,Eva Breda – Client Director, Lauren Richardson – Digital Director, Demi Groot – Digital Manager, Sophie Raftery – Associate Client Manager, Zoe Stanek – Associate Strategy Manager, Harriet Ryan – Client Coordinator ,James Lever – Client Partner.
