Australian Bananas has launched the latest instalment of its ‘make your body sing’ campaign which will take the long-running series into its 24th year.
Created by Elevencom in partnership with the Australian horticulture industry body, Hort Innovation, the latest work features a fresh version of the classic ‘Ba-na-na-na’ music track along with a new positioning line: ‘Peel Good. Feel Good.’
The campaign, which will run for the next three years, aims to position bananas as a fresh and natural alternative to the fast-growing category of processed energy bars and protein balls.
This is the fourth major instalment of the campaign produced by Elevencom which has had creative responsibility for the brand since 2009. The original campaign first aired in 1994.