The Cheesecake Shop has launched a rebrand anchored by a refreshed visual identity, bold new brand strategy and creative campaign developed by Elevencom. Synonymous with great-tasting cakes and desserts, The Cheesecake Shop is on a mission to connect with even more Australians through a sweet brand rejuvenation.
The company’s rebrand campaign will feature a new logo, packaging box design, signature colour palette, new brand positioning, TV and digital assets airing across multiple screens, out-of-home (OOH) advertising, online video and supporting social media. The multi-channel campaign relaunches the nostalgic, iconic brand and will roll out nationally from Monday 6 November 2023.
