Domino’s discovers the dinosaur with Elevencom

POSTED:
November 18, 2020

Domino’s has launched the latest instalment of its campaign to promote its new Car Park Delivery service.

The commercial, created by Elevencom, features a T-Rex chasing a van full of panicked DNA scientists after an experiment that has apparently gotten a little out of hand. 

Through the chaos they still manage to pick up their pizza order without leaving their car.

The free, zero contact, pick-up service, which is available when placing pre-paid orders online or via the mobile app, is just one of the steps Domino’s is taking to ensure pizza lovers can still enjoy a slice of their favourite treat without coming into store.

The commercial follows an earlier execution featuring two fish driving a car full of water to collect their pizzas. 

The campaign will run in Australia and New Zealand on TV and digital channels.

Credits

Domino’s:
Allan Collins - Chief Marketing Officer ANZ
Teneille Rudd - Brand Manager AU
Phoebe Kenny - Brand Manager NZ
Natasha Guiulfo - Assistant Brand Manager AU
Peter Walmsley-Senior Production Manager

Elevencom Creative Team:  
Ryan Fallowfield
Jono McCauley
Tim Arrowsmith
Oliver Devaris
John McLachlan, Operations Director

Production: Taxi Film Production
Jonathan Nyquist - Director
Mark Bishop - Senior Producer

Post Production: Alt VFX
Andrew Hellen -VFX Supervisor
Celeste Fairlie-VFX Producer                            

Sound: Sounds Like Butter
Stevie-leigh Batiste-Sound Designer

Media: Wavemaker
Jane Sullivan - Managing Director