We were very proud to be part of the world launch of Pizza Mogul this week.

This new concept in social retail allows people to create a pizza for the Domino's online menu, share it with their network and then earn dough every time someone buys it. The concept has been getting lots of press, including lead creative story in US Advertising Age a couple of days ago. Elevencom has been working with Domino's since late 2013 to bring the concept to life and is responsible for the brand name, brand identity and creative platform.