Elevencom has launched a major new creative campaign for the Australian Egg Corporation Limited (AECL) which repositions eggs as “Unbeatable".

A key focus of the new campaign is to remind people of the amazing health benefits of eating eggs every day for breakfast.To help tell the story, Elevencom has enlisted up-and-coming comedian Jimmy James Eaton. Eaton will be the new face (or “head”) of eggs in all consumer advertising.

The campaign also extends to a refreshed website, interactive pre-roll units, mobile video and social media.Elevencom was appointed to the AECL account after a competitive pitch in early 2014.