Sydney agency Elevencom has been appointed as the new creative agency for the Australian Egg Corporation Limited (AECL).

The appointment has just been finalised after a competitive pitch last year. AECL Program Manager – Marketing, Yelli Kruger said she is expecting big things from her new agency.

“We have some significant targets in terms of further lifting awareness and consumption of eggs, and Elevencom has demonstrated they have the creative thinking to get us there,” Kruger said.

Elevencom is currently developing a major new campaign to secure a bigger slice of the breakfast market for Australian egg producers.John McLachlan, Elevencom’s Director of Operations, said the egg business was a perfect fit for the agency.“We’ve done a lot of successful work in the primary produce category and we believe we can make a real difference for AECL by reminding people that eggs are an amazing way to start the day,” McLachlan said.The appointment is effective immediately with the new campaign set to launch later in the year.