Auto One is Australia’s only member owned auto parts and accessories retailer. It’s a strong brand with high customer recognition, but over the last three decades the consistency of branding across the stores has declined.
In late 2021 we were engaged to develop livery for the next generation of Auto One stores that would help excite (and unite) the network.
The new livery was designed to meet three goals: be distinctive in the category, reinforce and refresh existing brand assets, and establish a design DNA that could be adapted to any store.
